Fitness Studio Management
Problem
Current competitor's system used by numerous yoga studios is cumbersome. Tasks such as checking in students for a class sometimes take so long that it couldn't be completed before class started.
Objective
Create a new product which simplifies management processes for yogis and studio owners/managers.
Outcome
Delivered a clickable mobile app prototype. It allowed primary tasks such as student check-in to be completed in 3 steps less than competitor's product.
Process Gallery
User research analysis
Client had interviewed 34 users and created their initial prototype.
Affinity diagram created by our team to analyse the data.
Strategy defined based on needs identified.
Personas and user flow creation
Output based on findings to focus the design solutions.
Design research and competitor analysis
Reviewed competitors and other similar SaaS to identify current practices, and positives and negatives.
Initial concepts
Held design studios. Note focus on class schedule which lead to core solution.
Iterative detailed design and clickable prototype
Created in Adobe Illustrator and Invision.
User testing
Done concurrently with detailed design and at times contextually. Stakeholder involvement in testing. Testing provided recommendations for design improvements.